When researching Gingham’s competition and the audience they were trying to reach at the new La Mesa restaurant, a few things became abundantly clear:
First, the area was infested with chain restaurants that treated their customers the same way they’d treat a customer in Ohio. Second, the people of the area appreciate good, honest, meat-centric foods. And third, they like to have a good time without the attitude.
We decided to use roll tickets for business cards to keep costs low and give customers an instant impression that this new spot by Brian Malarkey is a place to have fun, not show off. The menu is simple enough to guide a customers eyes easily throughout, but the elegant use of type alignment lets any viewer know this is a big step up from your average barbecue joint.
By creating business cards, menus and uniforms that are straight-forward and with a sense of play, the relationship that began with the interior design, service and food is enhanced even further, making friends with all visitors of Gingham.