The Gigot Center for Entrepreneurship is a center within the Mendoza College of Business at Notre Dame. It has grown in notoriety over the years due to the popular annual business plan competition it hosts, among other successful ventures. The Gigot's leaders wanted to rebrand the center to reflect its growth, forward-thinking success, and the status it has earned within the business school and beyond.

My design for the "G" and "Gigot" was ultimately chosen for the center's new logo. Our creative team ran with this foundation and generated a fully-developed brand guide and suite of materials that showcase the numerous applications for the mark.