Client: Giddy Up Energy Drinks
Problem: How do you launch and energy drink and make it stand out with over 300 in the market?
Solution: Our target lives hard and fast, 24/7. Whether studying, hustling, creating or playing, they need energy to push through. We will use engaging, true-to-life scenarios, online and offline to drive home the point that Giddy Up is the "Official Sponsor of 2am".
Problem: How do you launch and energy drink and make it stand out with over 300 in the market?
Solution: Our target lives hard and fast, 24/7. Whether studying, hustling, creating or playing, they need energy to push through. We will use engaging, true-to-life scenarios, online and offline to drive home the point that Giddy Up is the "Official Sponsor of 2am".
DIGITAL - WEBSITE
At IshToDoAt2am.com, the brand experience comes to life with images and video from users’ 2am escapades and an online version of the Giddy App
MOBILE
Print drives to Mobile with a CTA to download the free “Giddy App”
Giddy App
The essential tool for late night living is a guide to services critical to 2am life:
-all night breakfast spots
-stores that sell Giddy Up products -taxi and car services
-escort services
-all night beauty salons -emergency rooms
-24 hour drug stores
-bail bondsmen
-stores that sell Giddy Up products -taxi and car services
-escort services
-all night beauty salons -emergency rooms
-24 hour drug stores
-bail bondsmen
Outdoor
