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Ghirigò tea packaging

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  • Ghirigò
    Tea packaging
  • Packaging developed for a workshop tutored by Ginette Caron 
    The project is a collaboration between Alice Iuri, Taja Luxa e Francesca Romano.
  • Ghirigò is a contraption of the Italian word for doodle.

    The muslim teabag is designed to absorb water in the teapot and bring it to the label, made by a three layered paper. Once the label is wet a doodle appears. 

    The doodle is present in the whole corporate identity. Black, blue, green tea are distiguished by the colour and by the thickness of the stroke that form the doodle.
  • Advertisement campaign
  • Presentation video
  • We do not own the music played in the video. The track used is Sad song by Psapp
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