Get Hitched was a unique project to design for, as the
clientele was my fiancé and myself. I have always found it difficult to design
for myself because of the ever-broadening scope of ideas and the many varied
ways in which the project can be executed. The drive and creativity which is so
useful to a designer to overcome the often restrictive nature of client-driven
projects almost becomes detrimental, as it becomes nigh impossible to reel in
the imagination to manageable, realistic levels. The only way I could deal
with this was to treat myself as I would any other client, setting myself
deadlines and sticking to self-imposed rules.
I knew that I wanted
our wedding invitations to be something that our friends and family would
remember and hold on to, long after the wedding. I also wanted the invitation
to deliver the essence of what we are as a couple. We are both highly
adventurous people - we love traveling, discovering new foods, going to
markets, meeting new people and exploring the world with all of our senses. I
hence decided to create an invitation that would give our guests a small taste
of us and to share with them the treasures of new and exciting flavours. It
would deliver beyond visual representation by including interactive packaging
to appeal to touch and a mixed array of spices in the packets to delight
through scent and taste. To put them together, we handcrafted small brown
boxes, in which we placed seven individually designed and crafted packets of
spices, along with the wedding invitation details and information. For the
wedding, I designed the stationery to reflect the theme articulated by the
invites. The intention was to show off a beautiful eclecticness which
represented the uniqueness of each spice and the uniqueness of the experiences
we have had together in the world that we love to enjoy.
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