GERBER LEGENDARY BLADES is a brand strongly dedicated to a male audience, demographic: 25–40. The information on the box is simple and readable to appeal to modern–day males who need to make a quick buying decision and exit the store. The orange color accent not only utilizes the brand identity color way but adds vibrancy to the overall look and feel. Each box can be revitalized for a ‘second life’ related to a male outdoor activity: a fishing line holder, fire-starter, matchbox, a trail of paper bits to help one find their way back home and a box that holds bottle caps to identify with the company’s slogan “Fend For Yourself". (project created for school purposes)
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