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Bēhance

Georgians For Prosperity Identity

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  • Georgians for Prosperity (G4P) is a non-profit organization that wished to help all Georgians create economic stability through the expansion of the EITC program, asset development, education and outreach. By collaborating with the state and its citizens, this organization strives to create a more positive and nurturing future.
     
    The goal of this project was to give this fledgling orginization an identity and materials including a press kit, brochure, website and e-blast so they could start marketing their services to both prospective clients and investors. The logo represents the diverse population the group is aiming to help and was inspired by various graphs. The supporting material carries through the idea of the arch to keep the collateral conhesive yet diverse. Budget was kept in mind with this project as the start up orginization is running a tight ship, so the collateral needed to be budget friendly to produce while still maintaining a higher end look.

    Liz Smith
    Managing Director/Research
     
    Jen Salmon
    Creative Director

    Gia D'Orazio
    Production Manager

    Bobby Navarro
    Copy Writer/Presentation Manager