The Georgetown County, South Carolina Convention and Visitors Bureau needed to increase their traffic and update their look. The “Simple Pleasures. Southern Charm.” theme and tag was created and inspired this warm, layered, tangible design.
A CMS-based website was created for easy client updates. The brochure was sent to anyone who requested more information about the county. Large, inviting photos bridged spreads, drawing readers in to discover more about the area. Small-space print ads and online banners further helped to drive traffic to their redesigned site and guide request line.