Genova Delicatessen Packaging Concept for a design class
Artichoke Ravioli redesigned box.
For this assignment, the manufacturing, shipping, economics, were all considered in the design process. The box shape was inspired by a single ravioli and the ridged edges during the cutting process. The original packaging came with plastic wrap around the box. The new design would eliminate the need for plastic wrap by making the top a peel off design that you see in some microwavable dinners. It becomes more eco-friendly and natural. With my own photography and retouch of the artichoke and the ravioli itself, the consumer can have a better visual of the box from afar while maintaining the familiar red logo.