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Bēhance

Generation Light

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  • This project has two goals:
    1. Bring visibility to the Salvation Army brand.
    2. Move passionate Millennials to action. Specifically, those who have a calling on their lives to love the world and serve others, but need to be encouraged and challenged to step out.
     
  • Behind the scenes:
    This project was created completely by Millennials with the help of a sun-lit September day and a building full of beautiful decay. We shot all of the photography and video in the span of four hours on a Saturday. The whole experience, from the research to the day of the shoot was an exciting adventure.
  • Art Direction: Jen Sullivan
    Photography: Adam Elkins
    Video: Brennan Kurfees
    Copywriting: Jen Sullivan
    Styling and Photo Assisting: Shayna Mell