Brand Identity Development
Genena Group was established at Naser City as Genena Mall
www.genena.com to present who is Genena
The current name of the group MG Group (Mohamed Genena Group)
Currently the are opening Genena Mall phase 2
Genena City is the project they are focusing on, the project is in Sharm el Shiekh on a 66,000 Sqm area, Including the following
15,000m2 of open area and coffee shops
400 brand names stores
Kan el Khali Stores.
* This is the unapproved option
Creative, Art Direction, Brand Guideline & Presentation : me
Under the sight of memark | brand makers ( Cairo ) studio team leaders :
Walid Elshishini : Regional creative director & Mostafa Ismail : Associate creative director.