- 'Gender Styling' was a project set in Semester Two at Uni this year. The aim was to create a hypothetical enhancement tonic/potion to design labelling for. The labels had to be distinctively male and female, by colour and content.
I chose to create labels for a 'Dream Enhancement Tonic' that has two main effects, depending on when it is taken. When taken at night dreams are enhanced to become much move vivid and action packed (movie like), whereas when taken during the day an individual's imagination is unlocked to reveal their subconscious creativity.
We were advised to steer away from the typical blue for boys and pink for girls in the colour schemes for this project which is why I have set up the red/orange/brown and yellow/purple. The keyhole shape design makes reference to the 'unlocking' of imagination that occurs when this tonic is consumed.