Gdynia Design Days is a recurring event organised since 2008 to promote
Polish desingers and the idea of applied design. Within an open tender the BE7
Creative Agency prepared a Key Visual with slogans, developed
a complete visual identification and a media plan for
a informational and promotional campaign putting into use ambient and buzz
marketing as well as unconventional external media. Within the tender the
agency prepared a visual identification coupled with a promotional strategy and
a cost estimate.