Gaylord Container Holiday Card
Accordion-Fold Holiday Card printed on brown kraft liner board
Date: late 1990s
Description:
This accordion-fold piece was printed in blue and silver and stamped in gold foil, all on brown kraft linerboard, one of the client’s key products. Use of the recycled material combined with the historic, nature-themed engravings was intended to humanize the company’s image with customers and vendors, and at the same time,
demonstrate the printability of the product.
Notes:
Blue plate changes allowed the cards to be “signed” by the corporate office or each of the individual paper mills, box plants or bag plants.
Description:
This accordion-fold piece was printed in blue and silver and stamped in gold foil, all on brown kraft linerboard, one of the client’s key products. Use of the recycled material combined with the historic, nature-themed engravings was intended to humanize the company’s image with customers and vendors, and at the same time,
demonstrate the printability of the product.
Notes:
Blue plate changes allowed the cards to be “signed” by the corporate office or each of the individual paper mills, box plants or bag plants.
