Gayarna w Ma Tgayarna
"Taanayel Les Fermes" rebranding campaign
Taanayel les fermes launched a new packaging campaign supported by a TV commercial and OOH.
The idea behind the TVC is that lebanese by their nature since ever debate about anything except one thing which is their love for Labneh (lebanese dairy) and Taanayel. We changed the skin but never the essence.
As for the OOH we wanted to be as much as possible informative so people never confuse that their lost the original taste and they only have a new uplifted packaging.