Gatorade: Seize Every Advantage
- AIGA Member GalleryProject Featured On:AIGA Member Gallery — 4/28/13
- Gatorade: Seize Every Advantage
- Sport is a battle, and the athletes decide who is predator, and who is prey. The lion will seize every advantage, and use every opportunity to help make a successful kill.
This product spot, directed by John Hillcoat and edited by Kirk Baxter, features the star predator of the US olympic soccer team, Abby Wambach. 
- Production Company: Skunk
Director: John Hillcoat
Creative Directors: Steve Howard & Brent Anderson
Art Director: Hillary Coe
Copywriter: Linda Knight
Editorial: Kirk Baxter @ RPS
Executive Producer: Sarah Patterson
Producer: Matthew Magsaysay
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