Gatorade EDGE (BETA) is a complete athletic training and fueling experience. It measures performance and offers personalized information straight from the elite experts who work with the pros. Working with a small editorial team, I helped design and manage our editorial calendar; brainstormed hundreds of SEO-friendly headlines; assigned stories to celebrity trainers, nutritionists and coaches; edited content from media partners; researched our target audiences; managed more than 400 articles within the CMS; stayed on top of sports nutrition trends by reading scientific journals and industry research; conducted interviews; and worked with legal and client contacts to make sure all site content met brand standards.