Around Hookah
a shisha advertising campaign
a shisha advertising campaign
The below were first drafts for what was to become a lifestyle advertising campaign for a Shisha brand we handle. The layouts take us on different journeys as friends gather around a hookah. Typical scenarios such as a beach outing (first one) and backgammon gathering (second one) are displayed here. The flavors and the stories blend with arabic typography and are all integrated in a shape that alludes to the smoke coming out of the hookah. The target audience is mainly the middle east.
