The blog “Garotas Estúpidas” celebrated in 2013 seven years old. Therefore, we were approached to develop the invitation paper and a set of po… Read More
The blog “Garotas Estúpidas” celebrated in 2013 seven years old. Therefore, we were approached to develop the invitation paper and a set of posters for the party decoration.
The concept created was "Stay Stupid", considering the name of the blog (”Garotas Estúpidas” means “Stupid Girls”). Also, the original concept when the blog was created was to create relevant content, and not “Stupid Girls” things. As we move forward in the concept, we developed some ironic and amusing phrases that would become typographical experiments, also taking into consideration stylistic movements related to fashion and visual arts.
By defining a concept for the party, we decided to incorporate the same in the invitation. Therefore, we created an invitation in a large format that would be delivered folded. On one side were the party information, on the back, one of the posters for the guest could save and use it.
Project created in mooz branding for Garotas Estúpidas, one of the most influential fashion blogs in Brazil and even worldwide.
Art Director: Lucas Bacic
Creation Director: Gustavo Gusmão
Photos: Hick Duarte (hickduarte.com) Read Less