- Gardio
Gardio is a motorcycle helmet brand owned by Dynaplast through its subsidiary company, Rapidtech. The project ignited as a pilot project for Dynaplast to enter a mass production industry. Gardio produce SNI-certified motorcycle helmets and market its products through-out Indonesia.
Jippy Rinaldi Studio was assigned to develop brand strategy and identity. Choosing the brand name was also part of the project. The challenge was to create a comprehensive identity system which have a bold character in simple, fresh and iconic presentation. The identity also have to reflect its values.
The branding program was built based on the results of our extensive market research. The research assessed motorcycle riders opinion and interviewed stakeholders. The name Gardio, derived from "Guard" and an illustration of shield was the central idea for the logo. The concept of "Safety is an Attitude" was then incorporated to the brand values.
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