What a year!
As 2012 came knocking on our doors, we prepared a surprise for Garanti Bank's millions of followers.
Symbolic of a new year we set up our Christmas Tree on Facebook, but this time our tree was filled with
gifts from bottom to top. To make sure everybody got a gift we made it infinitely tall. Users came to our Christmas Tree and labeled the gifts they like with their names and the more came the merrier we became. Users got to invite their friends to spread the love and get additional chances to label more gifts for themselves.
Once the tree was set up and the gifts were labeled, all that was left to do was waiting for the countdown! On New Year's Eve everybody got to find out their packaged surprises.
Garanti Christmas Tree had 184.000 visitors. 32.000 of our gift-boxes were opened.
Garanti Bank got 152.000 fans through our New Year campaign.