DESCRIPTION: A brand overview book designed for Gap. Inc that includes information about all brands owned by Gap Inc. including The Gap, Banana Republic, Old Navy, Piperlime and Athelta.
OBJECTIVE: A self-directed project to create a brand book or corporate brochure based on a company of my choice.
SOLUTION: Over the past five years, Gap Inc. has not only changed the way it operates but has also acquired new companies that change the dynamic of the corporation. The purpose of the design is to show how each brand, though unique and special in it’s own way, is an integral part of the success of the company. The information for each company is separated into booklets so the information is still accessible.
SOFTWARE: Adobe Illustrator and InDesign