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Gap Holiday Product Knowledge

  • client / Gap Brand
    challenge / to increase product knowledge retention through redesign
    of training materials
  • Gap needed to redesign the training systems they used to introduce new product lines. They asked us to convey product information in smaller, easy-to-digest units. In response, we created a new modular layout with a system of instructional icons, informational call outs, and brief product descriptions to educate sales associates on new products while communicating strong brand and seasonal messaging.