To prove that Mahatma Gandhi tenets of peace, harmony & non-violence are as relevant to the current generation of mobile-wielding, socially conscious youngsters of india as they were six decades ago.
To commemorate the Mahatma's 141st birth anniversary, we designed a font aptly titled 'Gandhiji Font' in the ten most popular scripts of India. We then invited students form India's leading art colleges to create their own interpretation of the Mahatma's teachings using the font and how they;re still relevant in today's times. We shortlisted the thousands of entries we received & displayed them in an open exhibition for all to see.
The exhibition received more than a hundred thousand unique visitors over three days and resulted in an increased number of font downloads from the Gandhijifont website which at last count had crossed the two hundred and fifty thousand mark - thereby giving millions of young Indians the opportunity to see the world through the Mahatma's eyes.A Glimpse of the Exhibition
Client: Leo BurnettAgency: Leo Burnett, Mumbai
National Creative Director: K.V Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director-Design / Typographer: Payal Juthani
Designers / Typographers: Nadine Pereira, Zainab Karachiwala
Copywriter: Sachin Kamath, Nikhil Mehrotra
Events and PR: Farhad Katgara, Seema Sood, Nirmala Nathan
Client Servicing: Ankur Mitra