The Game Show Network was in need of an exciting redesign to attract a new range of audiences to their network. The main issue with the logo and website was that it was too cluttered which made it difficult to navigate.
The newly redesigned logo still has the resemblance of the old logo but with a modern adjustment. The nine squares were reduced to three, which gave the logo more simplicity. The new phrase “Where the games live!” was added to help people associate the brand with games.
The new web site will also incorporate a splash page to introduce the viewers and guide them to the different sections of the website. Here, the viewers can pick and choose which part of the website to jump to, merely by just clicking on the appropriate letter.
Once the viewers have chosen which section to view, they will be introduced with a home page (either games or shows) with icons instead of words. This will help the viewers find their games or shows faster by recognizing and distinguishing the icons.
If the viewer wants to know more about the game or show then they can hover over the icon, which will dim all other icons and bring up a side menu that has more actions and information.
This 30-second commercial was designed to promote the usage of the free apps that GSN offers for all iOS and Android devices. With the new promotion of apps, GSN can earn more income when people download these apps and make the in-app purchases.
