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Bēhance

Galão

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  • Galão
    Typo Exercise
  • Typography Day 2012 calls for entries on a poster competition, "expressing your favorite word through the typography of your motherscript."

    "Galão" is a hot beverage, milk with a dash of coffee, witch has this discreet national fame. It's widely popular as a breakfast drink, loved for it's taste, texture, and the overall warm feeling that usually compensates for cold mornings.
    Instead of a literal approach, here's a composition deconstructing the Galão's parts, posing itself as a reminder of another widely popular drink, a contender for our own local giant of beverages. It also hints to abundance, as Galão doubles as a measurement unit, just like "Gallon".