The concept behind the re-branding of Gaiam is to give the brand a modern and organic look. The designs feature colors remind consumers of nature like the green of leaves, the brown of ground/soil, and the white for purity. Another key feature is the organic curve to mimic the movement of the winds or ocean waves. In order to increase brand awareness, a media-press kit was designed to send out to potential customers and stakeholders. This kit provides the first hand experience with the brand and the quality of Gaiam products and services.

Student Gold Addy Award - Inland Empire
Student Silver Addy Award - District 15 Read Less