chose to update the image of Goodwill Industries International and
create a more modern brand that could be more easily relatable by a new
GW Boutique Logo The dove represents the individual and the motivation to rise about your situation. The circle shows the constant cycle of helping each other through service and donation.
Clothing tags and paper bag design
Department signage and price markers
Possible implementation of Gift Cards
Letterhead, business cards, envelope
Informational Booklet (portion) Made with the purpose of distributing to coorporate individuals as well as those who want to be more involved with Goodwill. This is a 28 page booklet that includes ways to donate to Goodwill, international locations, budget statistics, and other company information in a convienant layout.