GTS. For the Working World
Cloud Service campaign and re-branding effort for GTS Telecom
Cloud Service campaign and re-branding effort for GTS Telecom
GTS is a leading telecom service provider in teh CEE region. In 2011 they approached Scholz and Friends Praha to develop a new branding platform and re-branding campaign focusing on their new Cloud based product offering. GTS key competitors in this space all have B2B arms, but are primarily focused on consumer products. However, as GTS is focused solely on B2B, we developed the "Working World" as a way to celebrate GTS' singular focus on business and separate them from their "non working" competitors. As the client had a small budget, we had to be creative in developing materials and formats that could transport the new branding message as well as deliver a complete overview of the specific Cloud offer. These templates would then be used to promote later products, such as data storage or network services.
We developed an on-line "whitepaper" website where customers could get the full GTS Cloud sales pitch, from the topical issues of the Cloud, to why GTS is uniquely qualified to provide it.
The flats for the "analog" whitepaper, a graphic presentation of GTS history, qualifications and argument for their Cloud service offer.
