The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries and uniting nearly 800 of the world's mobile operators, as well as more than 200 companies in the broader mobile ecosystem.
We worked with The GSMA to provide a creative solution that clearly explains a vision of the future in which technolgy will change the way we live. The concept, known as "Connected World" is wide ranging and complex, and the creative challenge was to condense a wide set of messages into a compelling narrative.
The end results have been really rewarding as we were able to crack the essence of the subject in our early stage creative. We communicated GSMA's vision of a connected future by representing users in their very own world of technology. Around this personal world the viewer sees different ways in which a connected world will impact our lives for the better.
The first stage in our process was to look at how to represent the user. Some of our inital visuals are at the bottom of this page. With that stage complete we focused on the look and feel of the film.
The project was modelled and animated in 3D and we built entire landscapes from scratch to bring the vision of the future to life in this short marketing video.
The film was dsigned to be delivered in multiple langauges and so far is in simplified Chinese and English
Hurricane Media is a Bristol based 3D animation studio
. The film can also be viewed online here: 3D Animation: Communication of Concepts - Low Poly