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Bēhance

GSM-O Contract Branding

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  • GSM-O Campaign Branding
    C3 Warfighter Materials
  • Option 1

    A subliminal connection to the C3 Warfighter is created by the square, which in actuality is C3, the break down the center giving visual space to each element (C and 3). The square shape implies strength and endurance. The addition of the star speaks not on to our military, but of excellence. The logo works well in a number of presentation formats, and is strong in black and yellow. The color palette of black and yellow was chosen for its contrast, delivering strong visual impact that is distinctive and energizing. The fonts are bold and clear, again implying strength. The slight italic feature of the font suggests forward movement and performance, in line with key words associated with the mission.