Designed the identity system for this broad conglomerate in Korea. GS Group was spun off from LG in 2004, and it is comprised of GS Caltex (gas stations), GS E&C (engineering and construction), GS Retail (supermarkets and shopping centers) and GS HomeShopping (online and TV shopping). A youthful symbols with ties to Korea’s heritage and future unite all the offerings, while allowing for variations.
The project took place at Landor Associates, under Chris Lehmann’s creative direction.
Find out more at yagmourian.com/gaston.