GREENLAWN DELI
delicatessen advertisement
The neighborhood deli has been a staple of city life since the first European immigrants settled in New Amsterdam (New York City). Simple store fronts became homes away from home rich in comfort food made with traditional ingredients and served with a side juicy gossip.
The final advertisement is a mix of Art Deco typography and graphic elements with a more modern color and composition.
Image details: A) subtle repeating of custom graphic elements B) typography C & D) careful play of foreground and background elements including major typographic treatments
Composed in InDesign, Illustrator and Photoshop CS5
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