Where : Basement, Two Pacific Place, Queensway, Hong Kong.
Opened in 2000, the Great Foodhall has gradually changed from being a large dining-in food court toward being a gourmet shopping supermarket. Since no overall strategy had been considered during this change, many aspects of the design had become inconsistent or outdated. No consideration had been made of the overall look and feel of the store. The planning of the store did not allow for a clear customer flow.
Our new design rationalised the overall planning of the store, created an updated and consistent visual identity and enabled many new concession counters to be added. The construction was done in phases to ensure continuous operation during the refurbishment.
With so many entrances to the basement store a set of clearly branded panels and portals were created to signify the extent and location the new foodhall. However with branding space at ground floor level in short supply high-impact seemed the best option.
The new entrances not only had to work in basement valet parking areasbut look good next to high grade beauty stores and the existing mallfittings in Pacific Place.
The updated visual identity was carefully formulated by HEAD in association with Kactus Design and photographer Kris Vervaeke.