For this project, I have created from scratch a rice packaging brand. Having the thought of encouraging the youth to consume organic rice for a healthier lifestyle in mind, I decided to go for a modern and funky packaging approach.
GRAIN GOBBLERS with it's youthful tagline "Great Grains To Gobble!", the ideal brand which targets towards youngsters. With it's quirky and fun outlook, it is suitable to appeal to mostly youngsters. The concept of this pre-packaged individual glass bottles aims for youngsters like students who do not have the time to cook for themselves and opt for things to be done quickly. (Because let's face it, most of our time is most probably consumed by various projects & deadlines.)
With that in mind, all one has to do is to just pour a bottle of rice which contains a "one person serving" into a rice cooker, and viola! It is that simple. The label on the bottles however, is labeled from Monday to Tuesday. It brings convenience in a way that one does not get mixed up and will be in the know when the bottles are emptied and needs to be refilled. The packaging material on the other hand, is made to look stylish with it's see through glass surface as it is intended to be a limited edition collectors item and can be recycled and reused for many years to come.
Next, I have also created another side packaging design for the brand based on a strip of paper also labeled from Monday to Tuesday that can be teared apart. This packaging however, targets more to students who are traveling/ living in hostels overseas. As they are often moving around, it will bring more convenience by having a lighter and pre-measured rice packaging strip. All one has to do is to tear a packet off from the strip and it serves as a one person serving for a day!
Other side items like a spoon and information leaflet is packaged along for product satisfaction. The information card however contains all the info you need to know such as the brand story, ways on how to cook rice and nutritional facts for "Grain Gobblers".