GOOD Ideas For Cities Cincinnati — Home Fitness Program
The following presents an overview of the work completed by my team for the GOOD Ideas for Cities Cincinnati challenge. GOOD Ideas for Cities is a traveling program initiated by GOOD Magazine that "taps creative problem-solvers to tackle real urban challenges proposed by civic leaders and present the solutions at live events across the country." The team of five designers I was a part of was one of the six teams chosen out of almost 30 entrants to be paired with city leaders within Cincinnati to ideate for five weeks on a specific challenge the city is facing. The concepts that were generated in this time frame were presented to a live audience on May 16, 2012 and the Contemporary Art Center in Cincinnati. It was a huge honor to be a part of this program.
The challenge my team was tasked with dealt with the energy efficiency of residential homes in the greater Cincinnati area. Specifically, our goal was to help encourage these Cincinnati homeowners to invest in energy efficient upgrades to their homes. Our partnered city leaders were two local non-profits: the Greater Cincinnati Energy Alliance and the Green Umbrella. The former is dedicated to promoting and facilitating the investment in energy efficiency, and later serves network of organizations who can accelerate sustainable initiatives through collective adoption.
The rushed, design-charette-esque nature of the challenge made for a very focused and intense month of ideating on this problem from a user-centered perspective. I would say our big 'ah-ha' came from the realization that the problem itself needed to be somewhat reframed to help engage Cincinnati homeowners regarding home energy usage as a whole, instead of simply trying to sell them on home conversions. Overall, it was an honor to be a part of this program and an amazing learning experience along the way.