Packaging for a luxury range of hosiery for high street retailer New Look, as part of their collaboration with British Designer Giles Deacon.
Design & AD: Chu Man | Photography: James Martin | Model: Suzi Langhorne
To communicate a high fashion and luxury feel, for the packaging, we felt this could only be achieved using a darker lighting set up. A 'cooler' background colour used, enabling the warmth of the skin tones leap out.
An appropriate print finish was also required. The packaging is finished with an all over matt varnish, spot UV to highlight the legs and a finishing touch of hot foil stamping the GOLD BY GILES logo.
The finished product has been received extremely well by client and consumer, with the ribbon style becoming the number one selling line, the week after launch. This has generated excellent consumer press interest.