Assignment ––

GNG serves goumet products to peolpe on the go. Founded by Alex Aslan, the brand stands for nourishment, innovation, fun and value. Aiming to LEAD the fast food retail industry nationwide and being recognized as

the most creative and innovative organization.
With an already well working, completed corporate design they were searching for additional typographic illustrations that would fresh up their store peripherials.

Solution ––

Our design proposal was a decision to shake things up a little and to create a illustrated font that would underline the global aspirations of the company.

Its happy and fresh feel is actually based on a simple formula that involves bright colours and small "flag" elements like stars or circles. The font was used for slogans and placed in big letters on the store peripherals. This 'pimps up' the coffe shop appearance and grabs the customers attention already from

far away.