As part of a targeted marketing drive Abstract asked me to produce a conceptual design for a reward card scheme for the retail chain GNC who specialise in sports nutrition and supplements.

The aim of the project was to highlight the possible benefits a reward scheme would bring to the company and illustrate how such a scheme would be implemented.

The Results:

Conceptual card designs and finalised graphics were produced for a range of cards to cover the scheme's requirements as well as mock ups for a range of media including direct mailouts and in-store POS displays.

The graphic collateral produced provided a great platform for Abstract to present the concept to GNC and sell-in their extensive range of services. Read Less