- GNC Gold Reward Card Proposal.
- Client: Abstract Print & DesignThe Project: GNC Gold Reward Card Proposal
- As part of a targeted marketing drive Abstract asked me to produce a conceptual design for a reward card scheme for the retail chain GNC who specialise in sports nutrition and supplements.
The aim of the project was to highlight the possible benefits a reward scheme would bring to the company and illustrate how such a scheme would be implemented.
Conceptual card designs and finalised graphics were produced for a range of cards to cover the scheme's requirements as well as mock ups for a range of media including direct mailouts and in-store POS displays.
The graphic collateral produced provided a great platform for Abstract to present the concept to GNC and sell-in their extensive range of services.