GMAC “Get the Edge” Online Promotion
GMAC wanted to present their financial services as a convenient, all-in-one resource (insurance, savings, mortgage, automotive). Art direct and site design of a town center that let customers interact with neighborhood stores representing each division. Users entered the instant win game and sweepstakes by answering a few questions about the financial basics, and could learn more by linking to GMAC’s official site.
GMAC wanted to present their financial services as a convenient, all-in-one resource (insurance, savings, mortgage, automotive). Art direct and site design of a town center that let customers interact with neighborhood stores representing each division. Users entered the instant win game and sweepstakes by answering a few questions about the financial basics, and could learn more by linking to GMAC’s official site.
(Illustration by Mathew Holmes)
