GM College Discount Program
IMC Campaign
General Motors partnered with John Caples International Awards to sponsored a competition for advertising students across the country. Their goal was to promote their College Discount Program.General Motors partnered with John Caples International Awards to sponsored a competition for advertising students across the country. Their goal was to promote their College Discount Program.
My partner, Leah Andrews, and myself developed an integrated marketing campaign for GM them would put them at the forefront of the drivers minds when it comes to purchasing a new car and having them say "Decision Made." My partner, Leah Andrews, and myself developed an integrated marketing campaign for GM them would put them at the forefront of the drivers minds when it comes to purchasing a new car and having them say "Decision Made."
Below is our 24 page plans book including all the details of the campaign, walking you through our process from research to design to the final analysis. Below is our 24 page plans book including all the details of the campaign, walking you through our process from research to design to the final analysis.
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