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GE Promotional

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  • General Electric Promotional
    Student Work
  • General Electric Company is the result of a merger between Edison General Electric & Thomas-Houston Electric Company. This company began with light bulbs and has build an array of products that they now provide to many different sectors including aviation, heating and cooling, appliances ect...

    I wanted to take the company back to the light bulb, so I came up with a bright idea (pun intended) to create a house box that stores a light bulb (or two). This product would be sent to GE customers as a way to promote their brand and their legacy.

    In addition, I simplified their logo as well. This is a very subtle change, but notice the ring around the logo is missing a stroke.