GDC is the first large-scale comprehensive design campaign in China towards the globe since year 1992. It runs every two years with themed design competition, exhibitions and other activities. It was founded by Shenzhen Graphic Design Association (SGDA) as a predecessor as Graphic Design in China. This campaign has become the most influential with highest quality and the most authoritative and impartial design festival in great China area.
GDC11 encourages and promotes creation of professional design,quality pursuit and academic spirit. While it also focus on the wide participation and contribution of design industries into the society. Under the theme of "Design for China’s Future", GDC11 will organize series of creative activities consistently last over half of the year, by forms of competition, forums, lectures, awarding ceremony, exhibitions and publications, etc. It is aimed to improve the general public’s recognition and focus on design and the social role of design.
"11" as the abbreviation of time GDC11, concise, clear and simple visual sequences have a sense of the overall visual image to become GDC11 core identifier. We have tried to design as little as possible to carry GDC changing context and definition, and is actively expanding its plane, the multi-space environment may be different.
"11" negative-shaped handle makes the design easily with a natural combination of different applications, and would therefore have a more open and inclusive of the visual experience and spatial experience. Gems that the device, when it is not, there are devices used. Whether the concept and GDC11 "designed to influence China's future" theme echoes.