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Bēhance

  • Event poster
  • The cross-section event brought together a panel of musicians, video gamers, and the makers of Rock Band, and was hosted by Pete Wentz. While concepting the poster I found the movie Tron to be a great influence for developing a pseudo-futuristic look and feel. The electro-world art direction conjures up nostalgia of Atari games and synth music that play into the idea of going from the past into the future of gaming. The 3D typography, line drawn music and gaming imagery, and neon colors bring the idea to life and set the tone for the dynamic event.