- GAASTRA 2012 look-book
Creating a unique identifiable look for the Gaastra brand.
- When we were approached by photographer Kurt Arrigo to help International clothes brand Gaastra find a new direction for presenting their 2012 collection, we decided to take their brand off the catwalk and into real-life. We began by sending him and the team to Palma de Mallorca where we created a photographic mood board for the 2012 collection. We used the natural environment of this adventure/lifestyle brand to show off the clothes against the light, textures and objects that fill the life of the real yachting pros. These included marine teak decking, rope, fiberglass, polished steel and early dawn; the touchstones of a sailing lifestyle. We then took those images and treated them to get that subdued, washed out feel, in order to create a unique identifiable look for the Gaastra brand.