Reinforce this section considering brazilian audience interests, focusing on the most relevant keywords and increasing searches until that time.
- Techniques and artifacts
Personas, Scenarios, Wireframes, Web analytics research, Ontology definition, SEO best practices
- Google trends research
We had a significant raise of search terms related to Enem and we needed to help users to find what they need about it.
- "Enem is a non-mandatory Brazilian national exam, which evaluates high school education in Brazil. The test is utilized as a standard university entrance qualification test. ENEM is the most important exam of its kind in Brazil, with more than 4,5 million test takers in 1.698 different cities." From Wikipedia
- DeliveriesOntology defined and partialy implemented; A calendar page, bringing the next relevant dates to students; A list of brazilian universities; Specific pages to the most relevant universities; SEO best practices definition; A new area destinated to trending topics that may keep students updated with the most relevant news
- calendarA calendar page bringing the most relevant upcoming exams and events. It's possible to filter by kind of event, period, region or university.
- universitiesAn universities list with quick visualization of its information. Some of them have it's own pages bringing news and other informations from semantic relations.