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Bēhance

  • Goal
    Reinforce this section considering brazilian audience interests, focusing on the most relevant keywords and increasing searches until that time.
  • Techniques and artifacts
    Personas, Scenarios, Wireframes, Web analytics research, Ontology definition, SEO best practices
  • Google trends research
    We had a significant raise of search terms related to Enem and we needed to help users to find what they need about it.
  • "Enem is a non-mandatory Brazilian national exam, which evaluates high school education in Brazil. The test is utilized as a standard university entrance qualification test. ENEM is the most important exam of its kind in Brazil, with more than 4,5 million test takers in 1.698 different cities."  From Wikipedia
  • Deliveries
    Ontology defined and partialy implemented; A calendar page, bringing the next relevant dates to students; A list of brazilian universities; Specific pages to the most relevant universities; SEO best practices definition; A new area destinated to trending topics that may keep students updated with the most relevant news
  • home
  • calendar
    A calendar page bringing the most relevant upcoming exams and events. It's possible to filter by kind of event, period, region or university.
  • universities
    An universities list with quick visualization of its information. Some of them have it's own pages bringing news and other informations from semantic relations.
  • details
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