GAÏA (Mother Earth)
( /ˈɡeɪ.ə/ or /ˈɡaɪ.ə/; from Ancient Greek Γαῖα, "land" or "earth")
The goddess & personification of Earth in ancient Greek religion. Gaia was the great mother of all: the heavenly gods, the Titans and the Giants were born from her union with Uranus (the sky), while the sea-gods were born from her union with Pontus (the sea). Her equivalent in the Roman pantheon was Tellus.
The goddess & personification of Earth in ancient Greek religion. Gaia was the great mother of all: the heavenly gods, the Titans and the Giants were born from her union with Uranus (the sky), while the sea-gods were born from her union with Pontus (the sea). Her equivalent in the Roman pantheon was Tellus.
GAÏA IMAGES
Client
Alexandre Sattler is a photographer, a traveller and a nature lover.
Capturing and then Sharing those moments across the world is one of his fave goals.
Mission
Imagine Coordinata: Creating visual ways to express Gaïa Images personnality and communicate about its identity and stakes.
Logotype
Design Chart
Visual Comm strategy
Stake
Coordination of the 3 main values that Gaïa Images strive for :
1. Photography: The instant captured in a beatiful picture
2. Cultures = Gaïa's personnification: (in its 1st meaning) The World, The Travel. (2nd meaning) the earth, the gardening, the ecology.
3. the human relations: the connexions
Tools&Research
- Designing for Emotion, by Aarron WALTER, A Book Appart
- How to translate "fusion" into visuals
- Researches on a Camera (How does it takes pictures, how does that works?)
Solutions
- The Main idea of the design chart is to use a circle shape (world, whole, human, perfection…) composed by elements combined together (connexions) that creates the camera aperture system. From wide open to almost closed, in three steps.
- The round shape patterned with a ground texture represents the earth. Instead of being divided in continents and lands it is divided in colors.
- The color chart was choosed for its natural composition and its deep cultural expression.
- There are 7 colors. 7 is the magic number in the nature: 7 Rainbow colors, 7 days in a week, planets in the solar system and 7 related metals, 7 chakras…
