Fyndig is a provider of Marketing Execution Technology that helps companies better manage the creation, production, and distribution of branded materials across a field of multiple users. The process is customized for each customer depending on endless variables and can come across as complex and confusing.
I designed a direct and clean brand strategy using a two-color palette to visually define Fyndig's process. The logo mimics a dictionary word begging to be defined. An icon system inspired by Fyndig’s key benefits was created to categorize their capabilities.