The concept for this advertising campaign is to portrait Fuze as such a great drink that even fruits wants to be it. I took the photography and arranged the set. I came up with the tag line “Spot the Imposter” as to emphasize that fruits want to the drink. The campaign has 3 pieces: a bilboard, a magazine ad, and a poster. By repeating the same message for all 3 drinks, we could ensure that the message will stay with the audience longer and make a good impression. Read Less