- This is a global campaign for the new Rexona Men Absolute Protection.
- It took more than a year of work.
- It included several vendors and spent more than US$ 5 million only in execution.
- We created every concept from scratch.
- It includes 5 TV spots, several print ads,a significant interactive effort, OOH and
lots of viral content.
PRINT & OOH
Visit FULL SITE: www.futurereadyprotection.com
CREATING THE FUTURE - A MAKING OF